They built specialty on top of us. Drop #4 is taking the floor back.
Degentrify Coffee is the shirt for being seen. It names what's happening — every time a third-wave shop charges premium for a bean our grandmothers grew, dried, and blessed for centuries. The flea market was the prototype. The roastery is the scale. This tee is the receipt.
Wear it into the cafe. Wear it to the farmers market. Wear it anywhere coffee gets sold without credit to where it came from.
Details:
Drop #4 of the Friday Drops 2026 — HQ Celebration Collection
72-hour preorder only — Fri 5/29, 5AM CT through Mon 6/1
Ships the following week
Bundle with Gifts from the Heart Tee → $60 (save $10)
